MUSIC VIDEO



CD PACK
EVIDENCE
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EVIDENCE
OVERALL OF WHAT I'VE LEARNT FROM FEEDBACK
"since it is supposed to be a performance based, why is there only two dancer? I feel like there should be more than just two"
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I have learnt that in afrobeats performance based songs you have to add more dancers for it to seem more appealing to the audience as in my case study we used 'take over' to follow conventions but we did not include many dancers which was consistent in afrobeat danced based performances.
"The video would have looked nicer if it had more choreography"
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That more choreographed dance would have been better as the dancing throughout the video is better than it being predominately in the chorus.
"The framing was not fantastic"
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I've learnt that we could have done a long shot which have been better as the dancers would have been able to express themselves more.
"Try playing with the colour correction as some clips are extremely bright in comparison to some of the darker ones"
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I've learnt that you can use a filter on photoshop that works good with all scenes and this sets every scene a mode of colour which will balance the brightness more.

"WHY HAVE YOU PUT HIS TWITTER @ ON THE ADVERT"
I have done this because an advertisement of an artist does not only promote their music but them as an artist so I have done this for potential fans which may want to find out more about Mr Eazi and music which his Twitter page has. The follow button will also enable the artists' music to be promoted on the fans' timeline so this method of promoting and advertising will be good for future references.
"I LIKE HOW YOUR FRONT COVER IS VIBRANT, THE CD CASE HAS A GRADIENT TO IT THE TONES ARE NICE"
As I wanted my CD to display different themes I created the gradient to add different tones to it which makes it more vibrant instead of having one set tone of a colour, which most afrobeat CD packs and adverts do not consist. I learned that i did not have to use a bright colour generally to make my CD pack vibrant and this is why I did not use a different background from the photography.

"HOW DOES THIS REPRESENT AFROBEAT THOUGH?"
My Cd pack has conventional afrobeat cd pack aspects with a twist of change to create more originality. This originality is what will create a distinctive look for future  products meaning this builds on a foundation of brand image creating authorage.

RESPONSE
I was influenced by my case study as first I had a blue background to match it but then I realised after I got some feedback that I did not have to do that and I could still make it look good with the black background as the font colour which is baby blue and white makes it look more vibrant. The positioning which I saw from the Orezi front cover I took ideas and explored with it to make it original.
FINAL FRONT COVER
"THIS LOOKS REAL I LIKE THE WAY UR FONTS ARE LIKE THE WAY IT IS POSITIONED LOOKS DIFFERENT BUT I LIKE IT"
RESPONSE
My first draft for my music video I attempted to use a blue background which did not look bad but due to the phot being shot with a black background it was difficult to adjust the lighting to perfectly match with the blue ground I was using also it did lose a sense of professionalism which I took in consideration and made changes. This was useful because I did not have to use the blue background and could just explore with my editing to make the picture more vibrant.
FIRST DRAFT FRONT COVER
"Background is nice but it looks a bit fake was it the actual background you took photos with or is it edited"


PRINTS PRODUCTS




"TRY PLAYING WITH THE COLOUR CORRECTOR AS SOME CLIPS ARE EXTREMELY BRIGHT IN COMPARISON TO SOME OF THE DARKER ONES"
This is your About section. It’s a great space to tell your story and to describe who you are and what you do. If you're a business, talk about how you started and tell the story of your professional journey. People want to know the real you, so don't be afraid to share personal anecdotes. Explain your core values and how you, your organization, or your business stand out from the crowd.
What is your guiding philosophy that makes you who you are or the overall principles that guide your team? Add a photo or two! Putting your face to your story allows your readers to connect to you. And here’s a little tip from the pros - write in the first person so your readers can relate to you on a more personal level.
"THE VIDEO WOULD HAVE LOOKED NICER IF IT HAD MORE CHOREOGRAPHY"
"THE FRAMING WAS NOT FANTASTIC"
We followed afrobeat conventions of a music video which are danced based like the take over music video when they said 'take over' they done a specific dance move and the dance that the performers done go with the lyrics so due to the repetition of 'shoki shoki mi say alkayida baby dancing for me and dab' these lyrics were the most dominate throughout the music video and they are names of dance moves that's why it was the same move as that part repeated the most throughout the music video
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We had this comment in our draft feedback video which was true as we was not able to fit some of the dancing in the camera frame, as we were using a tripod but I have learnt that we could have gone further creating a long shot allowing the dancers to dance more.


"SINCE IT IS SUPPOSED TO BE PERFORMANCE BASED, WHY IS THERE ONLY TWO DANCER ? I FEEL LIKE THERE SHOULD BE MORE THAN JUST TWO"
When we were planning we presented the idea that we were going to have 5 dancers but this did not go to plan, as people were unreliable so we could not keep wasting time that's the reason why we ending up only having two dancers. Also when we were making our music video if we had many dancers this may have been problematic as if we wanted them to all be in the video it wouldn't have work because they might have fitted in the camera frame but their movement would have been restricted meaning they could not dance properly as afrobeat is energetic
QUESTION 3
WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK



